As many of you know, my goal this year is to work on my personal business and increase my online social media presence through blogging more consistently, sharing information with you all through my Facebook and twitter pages, and just increasing my overall reach. Because, honestly – not sharing my passions, knowledge and gifts with others would be the ultimate disrespect to what I have been given.
I currently belong to a mentorship group of women who are all trying to accomplish these same things. It has been amazing to see everyone grow so much in just a few months (we all started this in January). However, there seems to be a common insecurity (for lack of better words) among the group that arises when we don’t get the number of “like” and “shares” we so desperately hope for when we push that “post” button.
What’s “like” got to Do with It?
To the average person who uses Facebook for mostly cyber stalking purposes, keeping in touch with family and friends, etc, to hear one be so concerned with “likes” and “shares” seems a bit vain, boastful. But you see, to the people who use Facebook, Twitter, Instagram and all other social media sources this is not just a “let’s post pictures of our babies and re-pin for fun” platform – it’s a means to increase our visibility in the online marketplace. Believe it or not, there is a method to the madness. Numerous books, articles, companies have made millions from researching and studying the right time to post, how you post, what to say in a post, how to get people to interact with the post, share the post, tweet the post, and on and on and on….
And because most of these social media platforms are free they can limit who sees your posts, how much visibility it gets on your news feed, etc. These platforms are no dummies. They want people like myself and every other business who uses this “free” marketing to pay for more views, more “likes”, more, more, more.
Seriously….I “like” the sh*t out of people’s posts, links, content because I know it helps drive their business and visibility. If I know them or support them, I want to help increase their influence as much as I can.
Comparatively, not too long ago I came across a blog people were passing around Facebook that was a highly biased opinion piece on a company I fully support. Because I knew that commenting or sharing the post would only help increase this person’s visibility, I ignored the post and went about my business. Turns out she got over 10x the views by posting slanderous information; good for her – but that’s not the way I prefer to attract a following.
So where am I going with all of this?
There is a reason people ask for “likes”.
There is a reason I end up “like” bombing Facebook most every day.
“Likes” and “shares” drive visibility, increase online presence.
While I try to not focus on getting caught up in “how many likes did I get, Gosh I posted this an hour ago and no one ‘liked’ it yet, or wonder why nobody likes it” mindset, I know that it stumps other’s confidence and creativeness. Personally, I post and publish and then I’m done. Take it or leave it. I’ve done my job; it’s up to “the people” to do the rest.
At the end of the day I know where my true sense of approval lies – “likes,” shares, reposts and retweets, aside. “Obviously, I’m not trying to win the approval of people, but of God. If pleasing people were my goal, I would not be Christ’s servant” – Galatians 1:10.